SPRINT

Who: Sprint, mobile phone giant

What: Training video for their Sprint Complete product

Why: To train Sprint in-store and online reps and associates

 

One of my first projects at Asurion was a video for Sprint. Yes, that Sprint. I've worked with big brands before but this was probably the biggest at the time. Asurion had just created a brand new coverage program for Sprint Complete but needed a training video to go to their field reps and associates. 

 

Luckily, I did have some precedence to help me. The program manager for our Sprint client, Scott Davis, had done a Prezi during a conference the year before, but it was my job to turn one of his ideas into a full-fledged video. 

 

He gave me a quick outline of some key things that we wanted to get across in the training video, but what came through to me was a pseudo episode of The Office. Instead of Dunder Mifflin, it was Sprint. It's not what Scott had envisioned but his humor shone through. I pitched The Office idea, he bought in and we were off to the races.

 

 I worked on the script and sent it to our external video production team to put together shot lists, put together props and wardrobe, and made all of the necessary plans.

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We decided to take a chance and make the video quite longer than a minute-long training video. It ended up becoming over eight minutes long to the chagrin of our training team. But we believed in the entertainment value and the video gets mentioned company-wide as the benchmark of creativity for videos.